Game companies must work with:General Administration of Press and Publications (GAPP)Ministry of Culture (MoC)Ministry of Information Industry (MII)State Copyright BureauMinistry of Public SecurityBureau of State SecrecyState-owned Assets Supervision and Administration (SASAC)State Administration of Radio, Film and Television (SARFT)State Administration of Foreign Exchange (SAFE)Regulatory Issues. QQ Show AvatarWall historyGifts receivedReal-life ProfileBlog entriesFavorite songsPhoto SlideshowGamesFriends. China SNS marketQQ Sina White (mobile SNS)Other. Niko will publish this in their upcoming 2010 Chinese Video Game Industry Annual Review & Five-Year Forecast, due in April. Online games via social networking sitesDo not play games via SNS at allstarted on SNS and have graduated to other online games as wellstarted as online gamers and have added games via SNS to their gaming behaviorSource: NIKO PARTNERS, Chinese gamers survey in Feb. 
openSNS sites competing with developersGovernment regulationPoor economicsIP enforcement issuesGreater complexity of games
Market different?More sophisticated playersClosed vs.
ShenQi OnlineWestern Journey OnlineQQ “card & board” gamesSailing OnlineVarious GamesMobile free-to-play. 
ZT Online item shop“ZT Online”Giant InteractiveF2P MMORPG
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